MANILA–Ayala Malls, the shopping center group of Ayala Land, was the sole recipient of the prestigious International Council of Shopping Centers (ICSC) Foundation Community Support Award, at the recent ICSC Asia Shopping Center Awards Competition in Beijing, China.
The group also collected a Gold for Marketing Excellence and five Silver Awards in the Beijing competition, a statement from Ayala Land said.
The coveted ICSC Foundation Community Support Award was given to the “Ondoy” campaign of Greenbelt, a program adjudged as having had the greatest humanitarian impact in Asia-Pacific.
The campaign was aimed at raising funds to build homes and assist families displaced by two devastating typhoons, “Ondoy” and “Pepeng,” in partnership with Habitat for Humanity, Children’s Hour and World Wide Fund for Nature.
The ICSC Foundation donated $5,000 to Habitat for Humanity, Ayala Malls’ partner charity, to build more homes for Bahay ni Juan sa Calauan, a relocation project for Ondoy victims and relocated squatters along the Pasig River.
The Ayala Malls’ Alabang Town Center won the Gold Award for Cause-Related Marketing for its “A Chance to Share” campaign, a community outreach program for Manila street children.
The Silver Awards were won for the following: for sales promotions and events for its “A- List Wish List Promo;” for public relations for its “Greenology” campaign;” for cause-related marketing for Greenbelt’s “Healing the Broken Spirits” campaign, and for design and innovation for Ayala Center Cebu’s “The Terraces.”
The awards were received by a team of Ayala Malls executives led by Ayala Land chair Fernando Zobel de Ayala.
The ICSC is the premier global trade association of the shopping center industry with more than 55,000 members in over 90 countries.
Ayala Malls also won accolades for its communications management programs in the recent 2010 Philippine Quill Awards. The Ayala Malls “U-First” campaign and Market! Market!’s “Recycling is in the Bag” received the coveted Award of Excellence.
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